Yacht Charters

The indirect customer touchpoints via booking agents gives rise to alternate challenges for this sailing charter company expanding its fleet. The operations team realigns and adjusts relationships with agents, while the refreshed brand, marketing and communications gears up to encourage more direct trade.

​

The owners and partners re-acknowledge 'customer' subsets to include skippers, suppliers, booking agents, as well as emerging promotional platforms and their operators, to reinforce and improve relationship development and profiling.

Real Estate Developments

This traditionally corporate, independent organisation aligns their touchpoints so online and offline material balances and remains concurrent. Acting as liaison between property owners and potential investors, they adjust their pitch, presentations and other relevant data to approach not just one but both sides as potential customers. 

​

The legal entity used historically now remains in the background so the fresh market brand takes over with relevant design, name and tagline.

Educational Programs

This overnight start-up went beyond word of mouth with fastidiously coordinated updates on social media to increase enrollment threefold. The unique teaching approach through drama, dance and music was shared via classroom footage, visually coded fractal data and animations to educate and inform parents and inspire their children to  join dedicated extra- curricular groups.

​

The founder and partners are now in a position to franchise the activities for toddlers and school pupils.